Andrej B. Racz

CEO & Co-founder for C-Sync Ltd, United Kingdom

As new generations make their place in our workforce, an uncomfortable truth that has been suppressed is bound to rear its head. Company practices fail to meet the engagement expectations of the future, Generation Z.

Quite frankly, the marathons of meetings, swarms of emails, and PDFs that read more like a novel will not cut it anymore for us. Through the use of AI and media innovation, this is easier to evolve than you’d think. This issue of communicating our knowledge engagingly has existed far before our years, yet each generation has seemingly played hot potato with this problem and deferred it to the next. Time is up; in 2030, Generation Z will make up 30% of the workforce and will be a deciding factor in the decent work ambitions of tomorrow.

Consider the evolution of media for personal purposes and how optimised different forms of information or content are to maintain your full attention. In our lives external to work, we have evolved to consume short videos, podcasts, and films that seamlessly communicate knowledge to us. When we consume information at work, however, we have yet to make that step. As technology develops further, this engagement gap will only become more apparent.

To attain knowledge, we must learn, and to learn, we must attain the desire for it in the first place. Let’s take courage in pioneering innovation for our future work environment and move from stale to stimulating.

Keywords: Gen Z, internal communication, engagement, innovation, workforce